Job description
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
What You'll Do:
Manage new campaigns and strategies to support college goals, from helping the Senior Manager on strategy brief creation through to delivery of final creative.
Manage new product launch and product redevelopment process, including development of new creative and launch of program-specific initiatives.
Help develop annual college marketing strategy, including goals with measurable KPIs, audiences, and messaging for brand/paid media, content, and partnerships. Help track campaigns, launches, and follow up across strategy.
Understand target forecasts, monthly adjustments, and strategies/tactics for hitting targets. Help launch specific tactics and initiatives to drive growth.
Build relationships of trust with college program cluster teams – academic deans and program chairs
Understand and stay up on external and internal factors influencing college performance. Read industry publications and news to understand our students and prospects and the industry the college serves.
Translate college strategy into tactical execution by working with the college director to understand goals and audiences.
Research new audience targeting, industry publications, industry groups and associations, and other program level marketing opportunities
Work closely with the internal and agency creative teams to ensure that creative requests are accurate, on time, and on brand
Research strategic program and audience media placements, develop plans and budgets, manage creative requests and production.
Performs other related duties as assigned.
What You'll Bring (Minimum Qualifications):
Bachelor’s degree in Marketing or a related field
Five (5) years of related marketing experience
Bonus Points for (Preferred Qualifications):
Experience in B2B marketing, demand generation, and/or partner marketing.
Understanding of business development principles and market positioning.
Physical Requirements:
Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
This position requires occasional travel of up to 10%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.
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Additional Information
- Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.
- Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
- Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.