Job description
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
aligned with institutional priorities across all 7 regions.
They oversee a team of three marketing specialists that support marketing operations, reporting, and process and executional optimization.
This leader acts as the connective tissue between national marketing (creative, media web, CRM etc), regional operations, and data analytics—driving consistent performance, efficient operations, and local impact.
The Regional Marketing team operates in a highly matrixed environment, and as such, it is critical that this leader demonstrates an ability to work collaboratively and drive results through persuasion and influence, as well as by direct authority.
Essential Functions and Responsibilities:
Leadership & Team Management
Lead, coach, and develop a high-performing team of Marketing Specialists who support marketing execution within WGU’s seven regions and are responsible for centralized tools, templates, and reporting
Foster a culture of accountability, collaboration, innovation, and continuous improvement within the regional marketing organization
Serve as a key member of the Marketing leadership team, representing regional needs and perspectives in quarterly and annual planning
Strategic Planning & Operational Enablement
Partner with the VP, Regional Marketing to guide annual and quarterly strategic planning, OKR alignment, and forecasting
Lead operational implementation of regional marketing efforts including timelines, budgets, contracts, procurement workflows, vendor/agency management, and performance dashboards
Develop and maintain shared marketing resources—SWOT analyses, competitive research tools, budget trackers, and enrollment dashboards—to ensure consistency and scalability across all regions
Performance Management & Data Reporting
Oversee centralized regional reporting, including monthly and quarterly business reviews.
Partner with the Analytics and Institutional Research teams to define, track, and communicate lead and lag KPIs (awareness, intent, applications, enrollments)
Ensure Senior Regional Marketing Managers have timely access to actionable insights that inform strategy and drive optimization
Lead development of consistent performance dashboards that align regional efforts with institutional business goals
Identify net new research and testing needs to further refine where Regional Marketing can make the biggest impact
Cross-Functional Collaboration
Act as SPOC for external agency partners, representing all regional needs
Consolidate regional needs into unified creative briefs and campaign requests to streamline production through national team
Ensure alignment between regional priorities and national brand strategy, messaging, and creative standards
Facilitate the sharing of best practices, performance insights, and innovations across regions
Knowledge, Skill and Abilities:
Strong leadership, communication, and stakeholder-management skills.
Data-driven mindset with fluency in campaign analytics and reporting tools.
Ability to navigate ambiguity and influence across functions.
Highly organized, systematic, and process-oriented.
Curious, innovative, and passionate about mission-driven marketing
Ability to manage time and resources for multiple projects at one time
Flexible and adaptable, comfortable with a high degree of change
Qualifications:
Bachelor’s degree in Marketing, Business, Communications, or related field required; MBA or advanced degree preferred.
10+ years of progressive marketing experience, including 3–5 years in a leadership role overseeing teams
Proven success in multi-region or matrixed marketing organizations; higher education or mission-driven sector experience preferred
Regional and/or Retail and/or ecommerce experience
Strong background in marketing operations, analytics, and integrated campaign management
Demonstrated ability to balance strategic planning with hands-on operational execution.
Experience managing vendor relationships
Budget management experience
Data and Analytics experience. Knowledge in working with Excel, Tableau, Adobe Analytics and Google Analytics
Experience working with internal and external creative departments and teams
Industry experience in higher education and/or areas relevant to WGU colleges (e.g., business, healthcare, K12 education, IT)
Working Conditions:
Travel required (up to 30%)
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Additional Information
- Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.
- Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
- Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.