Job description
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
What You'll Do
- Support the strategy and execution of student communications across email and the student portal to drive awareness, engagement, and student success.
- Develop clear, concise, and engaging messaging that translates complex information into accessible, student-friendly communications at scale.
- Partner with cross-functional teams to support and align student journey communications when needed, ensuring consistency across the student experience.
- Manage a team of Internal Communications roles, aligning internal messaging with student-facing priorities.
- Ensure employees are informed and equipped with the information needed to reinforce student communications and provide consistent support.
- Oversee the development and continuous improvement of communication processes, tools, and platforms that support large-scale messaging.
- Lead interdepartmental communications groups to ensure alignment and consistency across messaging.
- Establish and maintain policies and procedures for student communications while proactively identifying and implementing process improvements to enhance efficiency and consistency.
- Support special initiatives and perform other duties as assigned.
Knowledge, Skills, and Abilities You'll Need to Be Successful
- Strong leadership and interpersonal skills, with the ability to influence and align teams across the organization
- Exceptional writing and editing skills, particularly for large-scale, audience-focused communications
- Demonstrated ability to translate complex information into clear, actionable messaging for broad audiences
- Experience developing and executing mass communication strategies across multiple channels (email, intranet, digital platforms)
- Knowledge of project management principles and ability to manage multiple priorities and timelines effectively
- Experience or familiarity with marketing automation and CRM tools such as Marketo and Salesforce
- Ability to lead cross-functional and interdepartmental teams
- Strategic mindset with a focus on scalability, consistency, and continuous improvement
- Ability to develop and direct multimedia communications and campaigns
Minimum Requirements
- Bachelor’s degree in Communications, English, Journalism, Organizational Development, or a related field
- 5+ years of experience in communications, with an emphasis on communications or large-scale audience engagement
- Equivalent relevant experience may substitute for education requirements (generally 1 year of experience per 1 year of education, at the discretion of the hiring manager)
- Ability to travel up to 20%, including attendance at company summits and other business-related events
Preferred Requirements
- Supervisory or team leadership experience
- Experience in higher education or student-focused environments
- Experience supporting both mass communications and lifecycle/student journey communications
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Additional Information
- Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.
- Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
- Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.