Job Profile Summary

Essential Functions and Responsibilities

1. Develop, track and analyze research specific to university programs and partnerships.

• Conduct market research, analyze, report findings and provide success metrics.
• Develops surveys, focus groups etc. to test the effectiveness of campaigns and initiatives.
• Communicates research findings to the appropriate audiences.
• Plans and implements action items in response to research findings.
• Tracks and reports results.

2. Develops and implements marketing plans in support of programs and partnerships

• Ensures tactics are identified, appropriate, tracked, reviewed and assessed.
• Ensures quality standards are met.
• Builds and maintains dashboards and reports in Excel and Adobe Analytics to track campaign performance and program KPIs.

3. Develops and implements procedures/processes/checklists in support of programs, partnerships and research initiatives in collaboration with key university project managers

• Creates plans, tracks results and measures progress.
• Develops marketing strategies and integrated plans in support of program and partnership objectives.
• Contributes to program and service messaging under guidance of marketing leadership.
• Performs other related duties as assigned.

Knowledge, Skill and Abilities

• Qualitatively strong and adept with spreadsheets, data bases, analytics and statistical data. Advanced proficiency in Excel (pivot tables, VLOOKUP/XLOOKUP, formulas, data modeling) and hands-on experience with web analytics platforms such as Adobe Analytics; comfortable turning raw data into actionable reporting.
• Exceptionally strong skill set in research practices: qualitative and quantitative.
• Strong in strategic analysis with the ability to review data and research findings, identify significant trends, identify implications and opportunities, then craft marketing initiative to address the issues.
• Must possess excellent writing skills.
• Highly organized and detail oriented.

Competencies

Organizational Impact

• Works to achieve operational targets within job areas impacting department, function, or office results.
• Work is performed independently on moderately complex projects and assignments with some guidance required for direction and complex tasks. Sets objectives for oneself to meet the goals of projects or assignments.

Problem Solving & Decision Making

• Responsible for employing adjustments or recommended enhancements to systems and processes to solve problems or improve the job area’s effectiveness while leveraging a systems-thinking approach.
• Problems faced may require an understanding of a broader set of issues and job areas.

Communication & Influence

• Collaborates with contacts typically within the job area to obtain or provide information requiring some explanation or interpretation.

Leadership & Talent Management

• May provide guidance and assistance to entry-level professionals and or support employees.
• Demonstrates the WGU leadership principles in all aspects of service to students, employees, and partners of WGU.

Job Qualifications

Minimum Qualifications

• Bachelor’s degree and 2+ years of related experience, or an advanced degree without experience.

Department Specific Minimum Qualifications

• Bachelor’s degree in marketing, business or a related degree required.
• Proficient in Microsoft Office with strong skills in Excel, PowerPoint, internet research and statistical analysis. Advanced Excel skills required (formulas, pivot tables, data visualization); proficient in Microsoft Office, internet research and statistical analysis.
• Strong, demonstrated project management orientation necessary.
• Experience with Adobe Analytics or a comparable web analytics platform (e.g., Google Analytics) strongly preferred.

Preferred Qualifications

• Experience with Adobe Analytics.
• Experience building reports or dashboards in Excel or a BI tool (e.g., Tableau, Power BI) is a plus.

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Disclaimer: This Job Description has been designed to indicate the general nature, essential duties, and responsibilities of work performed by employees within this classification. It does not contain a comprehensive inventory of all duties, responsibilities, and qualifications that are required of the employee to do this job. Duties, responsibilities and activities may change at any time with or without notice. This Job Description does not constitute a contract of employment and the University may exercise its employment-at-will rights at any time.

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Additional Information

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

• Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.
• Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
• Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.

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